About

Hi, Rachel here! I live in Singapore and work in online marketing. I write ads and web pages, run ad campaigns and analyse data on a daily basis. It’s an exciting time to be in this industry, and every day I’m learning new things about data analysis, business consulting and marketing tactics.

That said, I’ve always dreamt of becoming a professional fine artist. I’m a visual-spatial thinker, and I process the world in impressions, colours, shapes and lines. As a musician, writer and avid reader, I’m also on the lookout for ways to integrate visual art, music and text, and I’m fascinated by synaesthesia and its cousin ideasthesia* (where a concept induces a sensory perception experience) in my creative output.

Most of all, my inspiration comes from the One who gave His life for me – Jesus Christ. Every day I’m learning about how much He loves me, and how my creative projects can touch others with that love. Every day He gives me new insights and pours His infinite creativity into everything I do. Throughout this journey, He has impressed His purpose on my heart with a special name – “Elena” (light bearer). If I can be a light and bring hope to just one person, I consider my life a success!

This site charts my progress in art, music and writing, and also my growth as an individual. I hope that you’ll join me and have a conversation about the things that matter to you. If you’d like to talk to me, simply email me – I would love to hear what you think about my works (or life, the universe and everything). You can also follow me on InstagramFacebook and Twitter for updates.

 

*Ideasthesia is fairly new concept in cognitive psychology. It is similar to synaesthesia, but focuses on the meta-cognitive processes that allow for associations between concepts and sensory perceptions. (For example, our understanding of the concept of “warm” and “cold” allows us to associate a red tap with warm water, and a blue tap with cold water.) Even more fascinating is how a work of art can recreate, in my words, reverse-ideasthesia, in which sensory perceptions can induce an experience of a concept without stating the concept itself. This would be akin to looking at a work of art, especially non-representational art, and experiencing horror or the sublime.
P.S. For the lit geeks (myself included), I’m also fascinated by the hypothesis that our networks of sensory perceptions and language are inseparable. Research suggests that people living in ancient times didn’t have a word for “blue”, and because of that, they might not have seen it at all. So it seems that our sensory perception is limited by our conceptual understanding (in words), as we are unlikely to notice something that we cannot name. Language shapes the boundaries of our reality – Wittgenstein may be right after all.
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